One of three types of influence with comparative influence and normative influence exerted on consumers by reference groups. Informational social influence leads to real long-lasting changes in beliefs. 1 Bp Blogspot Com 3ykswg3p Ue Vy0m00w7r2i Aaaaaaaah74 Pqas9baym8omkapvkfyfsqx4bsdzj8vvwckgb S1600 Slide5 Writing Lessons Teaching Writing Writing Instruction TERMS IN THIS SET 51. . Informational influence processes described above. We use the behavior of others to help us figure out what is going on in the situation. When you make decisions about how to behave there are many sources of information available to help you make these decisions. To fit in with the group b. The two psychological explanations for group polarization are. Normative influence is best described as the need __________. An example of this would be if you have just started college and werent. Normative influence is best described as the ...